Selero provides highly automated trade execution solutions spanning the equities trading supply chain. Selero’s offerings include Smart Order Routing, Trading Systems for market makers and internalization traders, intra and inter-organization System Integration, and a FIX Engine. Included in Selero Smart Order Routing is a wide array of configurable routing capabilities that allow each trader to achieve his unique definition of Best Execution. It is particularly useful for Reg NMS, MiFID, and the Best Execution Obligation. In addition, the Company makes order routing services available to its customers through its agency broker dealer Nunami Services, LLC, Member FINRA, www.nunami.net.

Selero’s mission is to give its customers the tools they need to achieve best execution and to maximize profits. Its solutions are designed to be fast to implement, fast to operate, and fast to change in response to real-time market dynamics. Its customers include asset managers, broker dealers, exchanges, ECNs, ATSs, dark pools, and regulators.

The name Selero is derived from the Latin word "celero" which means "to accelerate". It was chosen because it matches both the most urgent competitive challenge faced by Selero customers and a core value provided by Selero’s solutions.