Selero provides highly automated trade execution solutions spanning the equities trading supply chain. The Company’s offerings include Smart Order Routing, trading systems for market makers and internalization traders, and intra and inter-organization system Integration. Included in Selero Smart Order Routing is a wide array of routing capabilities ranging from DMA to dark pool algorithms to Reg NMS-compliant intermarket sweep orders. In addition, the Company makes execution services available to its customer through Nunami Services, LLC, Member FINRA, www.nunami.net.

Selero’s mission is to give its customers the tools they need to achieve best execution and to maximize profits. Its solutions are designed to be fast to implement, fast to operate, and fast to change in response to real-time market dynamics. Its customers include asset managers, broker dealers, exchanges, ECNs, ATSs, dark pools, and regulators.

The name Selero is derived from the Latin word "celero" which means "to accelerate". It was chosen because it matches both the most urgent competitive challenge faced by Selero customers and a core value provided by Selero’s solutions.