Selero: Sell-Side


	Overview

	Smart Order Routing

	Reg NMS

	MiFID


	Best Execution Obligation

	Trade Execution System

	Integration Software

	Fix Engine

	Order Routing Network

	Sell-Side : Overview

Achieving best execution in today’s world where the pace of change accelerates daily is a test in agility for traders. Automation is causing liquidity to fragment and consolidate. Regulations are placing new constraints on acceptable execution practices. Market venues change their prices regularly, and every customer’s definition of best execution is unique and subject to change. It is expressly for a changing world that Selero developed its trade execution software and services.

The Company’s solutions for Broker Dealers include:

Smart Order Routing

Selero Smart Order Routing provides a wide array of routing and algorithmic capabilities for all market environments – from the most straight forward to the most fragmented, dynamic, and complex. Its trader-configured, automated, execution strategies range from Direct Market Access, to intermarket sweep orders, to adaptive hybrid strategies for advanced liquidity taking and providing. It optimizes access to both displayed and non-displayed liquidity. It allows traders to achieve best execution based on their personal insights into market dynamics and based on real-time execution results, and it can be easily extended to reach new pools of liquidity.

Trade Execution

Selero Trade Execution System (STX) is an equity trading system designed for specialists, market makers, proprietary traders, exchanges, and trade internalization. It provides rich out-of-the-box functionality and counter-party connectivity while also supporting easy custom configuration by traders based on their unique trading strategies and real-time market conditions.

Execution Services

Selero can provide execution services through its broker dealer, Nunami Services, LLC, Member FINRA, www.nunami.net. Nunami Services, LLC, has memberships to all of the protected markets in the U.S. and many dark pools.

Integration Solutions

Selero offers integration solutions both as SaaS and as licensed software. These solutions are based on the Company’s proven, fast, flexible, and highly reliable integration software suite called Integrate.

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